BIA/Kelsey’s Steve Marshall on Understanding the Small-Business Advertiser
Steve Marshall, research director of BIA/Kelsey, offered his five high-level takeaways about the state of the Yellow Pages industry based on the group’s annual Local Commerce Monitor survey of local...
View ArticleValley Yellow Pages Debunks Myths About Print Directories
Valley Yellow Pages recently posted a great online video that debunks several myths about its Yellow Pages directories, including that publishers kill trees to produce directory paper and that bulky...
View ArticleStudy: $30 Billion+ Opportunity in Internet and Mobile Advertising
Although TV is still “king” when it comes to both consumer time spent and advertising spend, it is no longer immune to the disruptions being brought about by the Internet and mobile. According to Mary...
View ArticleStudy: Traditional Media too Pricey for Local Businesses, Digital too...
Despite the issues of price, perceived value and complexity of traditional and digital media marketing tactics, local dealers, agents and franchisees haven’t stopped using them. Of course, according to...
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